My Role
My Role
My Role
My Role
UI/UX Designer
— Interaction Design, Visual Design, User Research
UI/UX Designer
— Interaction Design, Visual Design, User Research
UI/UX Designer
— Interaction Design, Visual Design, User Research
UI/UX Designer
— Interaction Design, Visual Design, User Research
Team
Team
Team
Team
Self Directed UX Project
— with feedback from the mentor and peers
Self Directed UX Project
— with feedback from the mentor and peers
Self Directed UX Project
— with feedback from the mentor and peers
Self Directed UX Project
— with feedback from the mentor and peers
Tools
Tools
Tools
Tools
Figma, FigJam, Photoshop
Figma, FigJam, Photoshop
Figma, FigJam, Photoshop
Figma, FigJam, Photoshop
Timeline
Timeline
Timeline
Timeline
April - May 2024
April - May 2024
April - May 2024
April - May 2024
Project Overview
The Gujarat State Road Transport Corporation (GSRTC) functions as the paramount state- administered bus service in Gujarat, India. It adeptly links communities within the state and extends its reach beyond.
The primary design concept revolves around creating a user-centric and intuitive interface that prioritizes ease of use and seamless navigation. The mobile app will be used by families (children and adults). The key objective is to revamp the GSRTC app to simplify interface, smooth navigation, and streamline booking. Make planning bus journeys effortless with a user-friendly experience.
The Gujarat State Road Transport Corporation (GSRTC) functions as the paramount state- administered bus service in Gujarat, India. It adeptly links communities within the state and extends its reach beyond.
The primary design concept revolves around creating a user-centric and intuitive interface that prioritizes ease of use and seamless navigation. The mobile app will be used by families (children and parents). The key objective is to revamp the GSRTC app to simplify interface, smooth navigation, and streamline booking. Make planning bus journeys effortless with a user-friendly experience.
The Gujarat State Road Transport Corporation (GSRTC) functions as the paramount state- administered bus service in Gujarat, India. It adeptly links communities within the state and extends its reach beyond.
The primary design concept revolves around creating a user-centric and intuitive interface that prioritizes ease of use and seamless navigation. The mobile app will be used by families (children and parents). The key objective is to revamp the GSRTC app to simplify interface, smooth navigation, and streamline booking. Make planning bus journeys effortless with a user-friendly experience.
The Gujarat State Road Transport Corporation (GSRTC) functions as the paramount state- administered bus service in Gujarat, India. It adeptly links communities within the state and extends its reach beyond.
The primary design concept revolves around creating a user-centric and intuitive interface that prioritizes ease of use and seamless navigation. The mobile app will be used by families (children and parents). The key objective is to revamp the GSRTC app to simplify interface, smooth navigation, and streamline booking. Make planning bus journeys effortless with a user-friendly experience.
✦
Highlights
✦
Highlights
✦
Highlights
✦
Highlights
✦
Highlights
A full redesign of the GSRTC app to simplify ticket booking, improve real-time bus tracking, and enhance user experience.
A full redesign of the GSRTC app to simplify ticket booking, improve real-time bus tracking, and enhance user experience.
Few Main Mobile Screens
Billboard Design
✦
Context
✦
Context
✦
Context
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Context
✦
Context
An opportunity to revolutionize every journey.
An opportunity to revolutionize every journey.
and many, MANY more...
Realtime Reviews from Users
The goal was clear
Simplifying navigation and adding real-time bus tracking were the top requests from users. More than anything, it was the right move, and a chance to exceed expectations.
Simplifying navigation and adding real-time bus tracking were the top requests from users. More than anything, it was the right move, and a chance to exceed expectations.
Simplifying navigation and adding real-time bus tracking were the top requests from users. More than anything, it was the right move, and a chance to exceed expectations.
Simplifying navigation and adding real-time bus tracking were the top requests from users. More than anything, it was the right move, and a chance to exceed expectations.
✦
The Problem
✦
The Problem
✦
The Problem
✦
The Problem
✦
The Problem
Solving the Chaos
Solving the Chaos
Problem That Have Been Solve
Curious, I downloaded the GSRTC app to explore firsthand. It didn’t take long to see the issues firsthand - The current GSRTC app was crammed with buttons and options, making it hard to navigate, Important features were hidden among less critical ones, forcing users to search extensively.
This results in frustration and inefficiency for users, impacting their overall experience and satisfaction with the app. It's clear we're facing major challenges: chaotic navigation, outdated design, and frustrating booking processes.
Curious, I downloaded the GSRTC app to explore firsthand. It didn’t take long to see the issues firsthand - The current GSRTC app was crammed with buttons and options, making it hard to navigate, Important features were hidden among less critical ones, forcing users to search extensively.
This results in frustration and inefficiency for users, impacting their overall experience and satisfaction with the app. It's clear we're facing major challenges: chaotic navigation, outdated design, and frustrating booking processes.
Curious, I downloaded the GSRTC app to explore firsthand. It didn’t take long to see the issues firsthand - The current GSRTC app was crammed with buttons and options, making it hard to navigate, Important features were hidden among less critical ones, forcing users to search extensively.
This results in frustration and inefficiency for users, impacting their overall experience and satisfaction with the app. It's clear we're facing major challenges: chaotic navigation, outdated design, and frustrating booking processes.
Curious, I downloaded the GSRTC app to explore firsthand. It didn’t take long to see the issues firsthand - The current GSRTC app was crammed with buttons and options, making it hard to navigate, Important features were hidden among less critical ones, forcing users to search extensively.
This results in frustration and inefficiency for users, impacting their overall experience and satisfaction with the app. It's clear we're facing major challenges: chaotic navigation, outdated design, and frustrating booking processes.
With these objectives in mind, I focused on designing two core components:
(1) a user-friendly mobile app, serving as an intuitive platform for travelers to book tickets, track buses in real-time, and access essential travel information, and (2) a decluttered UI, designed to streamline operations for GSRTC by managing bus schedules, tracking passenger data, and automating ticket validation, ultimately enhancing the efficiency of the service.
With these objectives in mind, I focused on designing two core components:
(1) a user-friendly mobile app, serving as an intuitive platform for travelers to book tickets, track buses in real-time, and access essential travel information, and (2) a decluttered UI, designed to streamline operations for GSRTC by managing bus schedules, tracking passenger data, and automating ticket validation, ultimately enhancing the efficiency of the service.
With these objectives in mind, I focused on designing two core components:
(1) a user-friendly mobile app, serving as an intuitive platform for travelers to book tickets, track buses in real-time, and access essential travel information, and (2) a decluttered UI, designed to streamline operations for GSRTC by managing bus schedules, tracking passenger data, and automating ticket validation, ultimately enhancing the efficiency of the service.
With these objectives in mind, I focused on designing two core components:
(1) a user-friendly mobile app, serving as an intuitive platform for travelers to book tickets, track buses in real-time, and access essential travel information, and (2) a decluttered UI, designed to streamline operations for GSRTC by managing bus schedules, tracking passenger data, and automating ticket validation, ultimately enhancing the efficiency of the service.
✦
Research
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Research
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Research
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Research
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Research
Get the lowdown on GSRTC, straight from users for a fresh angle!
Get the lowdown on GSRTC, straight from users for a fresh angle!
mundane
mundane
outdated
outdated
unimpressive
unimpressive
completely distant
completely distant
lackluster
lackluster
antiquated
antiquated
Cluttered UI
Cluttered UI
We're over the
old-school GSRTC experience!
We're over the
old-school GSRTC experience!
We're over the
old-school GSRTC experience!
Time for a revamp!
Time for a revamp!
Time for a revamp!
Time for a revamp!
8 out of 10
8 out of 10
8 out of 10
8 out of 10
Participants rated the overall experience of using the GSRTC app as outdated, and highlighting the need for improvement in user satisfaction levels.
Participants rated the overall experience of using the GSRTC app as outdated, and highlighting the need for improvement in user satisfaction levels.
Participants rated the overall experience of using the GSRTC app as outdated, and highlighting the need for improvement in user satisfaction levels.
Participants rated the overall experience of using the GSRTC app as outdated, and highlighting the need for improvement in user satisfaction levels.
6 out of 10
6 out of 10
6 out of 10
6 out of 10
Users abandoned booking process due to uncertainty in planning and process emphasizing the need for clearer data presentation
Users abandoned booking process due to uncertainty in planning and process emphasizing the need for clearer data presentation
Users abandoned booking process due to uncertainty in planning and process emphasizing the need for clearer data presentation
Users abandoned booking process due to uncertainty in planning and process emphasizing the need for clearer data presentation
90 secs
90 secs
90 secs
90 secs
Users spent an average time to navigating the app's cluttered menu, users felt overwhelmed by the multitude of buttons and options
Users spent an average time to navigating the app's cluttered menu, users felt overwhelmed by the multitude of buttons and options
Users spent an average time to navigating the app's cluttered menu, users felt overwhelmed by the multitude of buttons and options
Users spent an average time to navigating the app's cluttered menu, users felt overwhelmed by the multitude of buttons and options
Going back
how it's started...
Going back
how it's started...
Going back
how it's started...
Going back
how it's started...
The spark I had...
It all started with a casual chat over social media with my brother. He was venting about his recent experience with the GSRTC app.
“It’s such a mess,” he complained, scrolling through his phone. “Too many buttons, features all over the place, and booking a ticket feels like solving a puzzle.” His frustration was palpable.
And as a UX designer, I couldn’t ignore it. This was my call to action.
The spark I had...
It all started with a casual chat over social media with my brother. He was venting about his recent experience with the GSRTC app.
“It’s such a mess,” he complained, scrolling through his phone. “Too many buttons, features all over the place, and booking a ticket feels like solving a puzzle.” His frustration was palpable.
And as a UX designer, I couldn’t ignore it. This was my call to action.
The spark I had...
It all started with a casual chat over social media with my brother. He was venting about his recent experience with the GSRTC app.
“It’s such a mess,” he complained, scrolling through his phone. “Too many buttons, features all over the place, and booking a ticket feels like solving a puzzle.” His frustration was palpable.
And as a UX designer, I couldn’t ignore it. This was my call to action.
The spark I had...
It all started with a casual chat over social media with my brother. He was venting about his recent experience with the GSRTC app.
“It’s such a mess,” he complained, scrolling through his phone. “Too many buttons, features all over the place, and booking a ticket feels like solving a puzzle.” His frustration was palpable.
And as a UX designer, I couldn’t ignore it. This was my call to action.
Hello there!
14:37
I was looking on Internet and I saw this Webflow template from you guys!
14:37
Corporation X - Webflow Ecommerce website template
Corporation X is our top-notc corporate Webflow Template created for modern companies looking to have an elegant, premium and unique website design.
corporationtemplate.webflow.io
https://corporationtemplate.web
flow.io
14:38
I just wanted know if you have that template available
14:38
Hi there! Nice to meet you!.
14:40
Hey 🙋♀️
14:40
Hello sis...😃
15:02
Hey Yash 👋
kya plan hai? Shall we book GSRTC bus tickets to head back home?
14:58
Yaar, this GSRTC app is driving me nuts! It's like they want us to solve a puzzle just to book a ticket.
14:56
I feel you, Yash. It's definitely not user- friendly. But hey, what if I revamped the whole thing? A cleaner interface, simpler navigation... it could be a game-changer.😉
14:57
Bravo 🤩, that would be amazing dude! Fewer steps, clearer instructions... it'd make life so much easier for everyone.
14:57
For sure! Let me tackle this......😎
I'll totally give their app a fresh new look, making it super sleek and user-friendly for everyone!
15:00
Amazing!
15:22
Thanks for the info! I'll get in touch with you!
15:22
Perfect! I’ll send you a video about our Webflow Templates in case you’re interested!
15:23
Thank you! Bye bye
15:23
Perfect! I’ll send you a video about our Webflow Templates in case you’re interested!
15:24
9:41
80
12
Yash
✦
Old Shortcomings
✦
Old Shortcomings
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Old Shortcomings
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Old Shortcomings
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Old Shortcomings
Sadly the current GSRTC app is quite meh'
Sadly the current GSRTC app is quite meh'
Moreover, I conducted a usability test on the old app to identify issues. Fortunately, we had 5 participants on board. Throughout this process, we encountered several challenges, with certain issues emerging as particularly problematic.
Moreover, I conducted a usability test on the old app to identify issues. Fortunately, we had 5 participants on board. Throughout this process, we encountered several challenges, with certain issues emerging as particularly problematic.
Moreover, I conducted a usability test on the old app to identify issues. Fortunately, we had 5 participants on board. Throughout this process, we encountered several challenges, with certain issues emerging as particularly problematic.
Moreover, I conducted a usability test on the old app to identify issues. Fortunately, we had 5 participants on board. Throughout this process, we encountered several challenges, with certain issues emerging as particularly problematic.
🙄
Confusing booking and timetable integration.
Confusing booking and timetable integration.
Confusing booking and timetable integration.
Confusing booking and timetable integration.
😮💨
Features are hard to find due to scattered placement.
Features are hard to find due to scattered placement.
Features are hard to find due to scattered placement.
Features are hard to find due to scattered placement.
😫
No sign-in/sign-up or onboarding causes confusion.
No sign-in/sign-up or onboarding causes confusion.
No sign-in/sign-up or onboarding causes confusion.
No sign-in/sign-up or onboarding causes confusion.
🤯
Users feel overwhelmed and unsure of next steps.
Users feel overwhelmed and unsure of next steps.
Users feel overwhelmed and unsure of next steps.
Users feel overwhelmed and unsure of next steps.
😬
Instant redirection to language selection disrupts experience.
Instant redirection to language selection disrupts experience.
Instant redirection to language selection disrupts experience.
Instant redirection to language selection disrupts experience.
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User Persona
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User Persona
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User Persona
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User Persona
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User Persona
In every persona lies a roadmap to empathy, guiding us to craft experiences that matter
In every persona lies a roadmap to empathy, guiding us to craft experiences that matter
Understanding the GSRTC Traveler
When identifying the problems, I developed personas that help me to address the problem and solve them.
Here's a sneak peek into our star player the primary user persona. During the study of potential users of the app, 4 main personas were identified
{I'll show one of the main personas}
When identifying the problems, I developed personas that help me to address the problem and solve them.
Here's a sneak peek into our star player the primary user persona. During the study of potential users of the app, 4 main personas were identified
{I'll show one of the main personas}
When identifying the problems, I developed personas that help me to address the problem and solve them.
Here's a sneak peek into our star player the primary user persona. During the study of potential users of the app, 4 main personas were identified
{I'll show one of the main personas}
When identifying the problems, I developed personas that help me to address the problem and solve them.
Here's a sneak peek into our star player the primary user persona. During the study of potential users of the app, 4 main personas were identified
{I'll show one of the main personas}
Prachi Patel
Prachi Patel
Prachi Patel
Prachi Patel
Corporate Employee
Corporate Employee
Corporate Employee
Corporate Employee
Data Engineer
Data Engineer
Data Engineer
Data Engineer
32 Years
32 Years
32 Years
32 Years
"Hi, I’m Prachi! I’m a corporate employee living away from my hometown in Gujarat. I frequently travel home on weekends and holidays using GSRTC buses."
"Hi, I’m Prachi! I’m a corporate employee living away from my hometown in Gujarat. I frequently travel home on weekends and holidays using GSRTC buses."
"Hi, I’m Prachi! I’m a corporate employee living away from my hometown in Gujarat. I frequently travel home on weekends and holidays using GSRTC buses."
"Hi, I’m Prachi! I’m a corporate employee living away from my hometown in Gujarat. I frequently travel home on weekends and holidays using GSRTC buses."
GOAL
GOAL
GOAL
GOAL
Easily book tickets and secure preferred seats in advance.
Access detailed route info, including stops and travel duration.
Get timely notifications for changes or cancellations, ensuring a smooth journey.
Easily book tickets and secure preferred seats in advance.
Access detailed route info, including stops and travel duration.
Get timely notifications for changes or cancellations, ensuring a smooth journey.
Easily book tickets and secure preferred seats in advance.
Access detailed route info, including stops and travel duration.
Get timely notifications for changes or cancellations, ensuring a smooth journey.
Easily book tickets and secure preferred seats in advance.
Access detailed route info, including stops and travel duration.
Get timely notifications for changes or cancellations, ensuring a smooth journey.
frustration
frustration
frustration
frustration
Cluttered interface makes it hard to find key features.
Difficulty in modifying or canceling bookings causes inconvenience and potential loss.
Slow performance during peak hours hinders timely bookings.
Cluttered interface makes it hard to find key features.
Difficulty in modifying or canceling bookings causes inconvenience and potential loss.
Slow performance during peak hours hinders timely bookings.
Cluttered interface makes it hard to find key features.
Difficulty in modifying or canceling bookings causes inconvenience and potential loss.
Slow performance during peak hours hinders timely bookings.
Cluttered interface makes it hard to find key features.
Difficulty in modifying or canceling bookings causes inconvenience and potential loss.
Slow performance during peak hours hinders timely bookings.
Job to be done
when…
when…
when…
when…
When I have holiday or weekends, As a employee, these breaks are precious moments for me to recharge, socialize, or catch up on personal commitments.
When I have holiday or weekends, As a employee, these breaks are precious moments for me to recharge, socialize, or catch up on personal commitments.
When I have holiday or weekends, As a employee, these breaks are precious moments for me to recharge, socialize, or catch up on personal commitments.
When I have holiday or weekends, As a employee, these breaks are precious moments for me to recharge, socialize, or catch up on personal commitments.
i want to…
i want to…
i want to…
i want to…
I want to quickly find and book tickets for my trip home or back to work, ensuring I don't waste time
I want to quickly find and book tickets for my trip home or back to work, ensuring I don't waste time
I want to quickly find and book tickets for my trip home or back to work, ensuring I don't waste time
I want to quickly find and book tickets for my trip home or back to work, ensuring I don't waste time
SO THAT...
SO THAT...
SO THAT...
SO THAT...
I can ensure I catch the bus back home without any delays or missed opportunities.
I can ensure I catch the bus back home without any delays or missed opportunities.
I can ensure I catch the bus back home without any delays or missed opportunities.
I can ensure I catch the bus back home without any delays or missed opportunities.
✦
Final Design
✦
Final Design
✦
Final Design
✦
Final Design
✦
Final Design
An effortless experience
An effortless experience
You kinda just click through it.
I revamped the old GSRTC app, giving it a fresh new look and feel. With smoother interfaces and easier features, the redesigned app promises a hassle-free experience. Get ready for a better ride!
I revamped the old GSRTC app, giving it a fresh new look and feel. With smoother interfaces and easier features, the redesigned app promises a hassle-free experience. Get ready for a better ride!
I revamped the old GSRTC app, giving it a fresh new look and feel. With smoother interfaces and easier features, the redesigned app promises a hassle-free experience. Get ready for a better ride!
I revamped the old GSRTC app, giving it a fresh new look and feel. With smoother interfaces and easier features, the redesigned app promises a hassle-free experience. Get ready for a better ride!
🎉
Welcome On Board!
🎉
Welcome On Board!
🎉
Welcome On Board!
🎉
Welcome On Board!
Say hello to easy access
With redesigned GSRTC app, signing in or signing up is a breeze. Just enter your phone number and tap your way in Woohoo!!...
Instant Access with OTP
Instant Access with OTP
Instant Access with OTP
Enjoy swift access to your account with our lightning-fast OTP verification system.
Hey Yash,
Let’s discover the
perfect bus route for you...
Pickup Point
Ahmedabad CTM Expressway
Dropoff Point
Rajkot Busport
Passengers
3 Passengers
Date
November 25, 2024
Round Trip?
Search Bus
Upcoming Trip
View all
Ahmedabad
8:00 PM
24 Feb 2023
Jamnagar
05:15 AM
24 Feb 2023
Duration 9h 15m
Dwarka Express
Bus No. GJ-10-HK-3456
Track Bus
Quick Mode
Discover
Explore local gems
Schedule
Organize your trips
Bus Pass
Simplify your travel
Home
My Ticket
Notifications
Account
Home Screen
Find tickets instantly, manage upcoming trips, and access key features — all from the comfort of your home screen.
Shuffled things around: menus and accounts are now chilling in those spots where your thumbs naturally want to tap.
Why Quick Modes
I place all three essential options on the home screen to reduce interactions
Ticket History
Plan ahead with upcoming trip details and reminisce about past adventures with trip history details.
notification access
notification access
notification access
Stay stress-free with convenient notifications. Get timely updates on your trips, from departure reminders to last-minute changes, all in one place.
Stay stress-free with convenient notifications. Get timely updates on your trips, from departure reminders to last-minute changes, all in one place.
Stay stress-free with convenient notifications. Get timely updates on your trips, from departure reminders to last-minute changes, all in one place.
Booking Process Made Easy
Booking Process Made Easy
Customize your journey by choosing your preferred seat and booking your ticket hassle-free.
Customize your journey by choosing your preferred seat and booking your ticket hassle-free.
Real-Time Bus Tracking
Track your bus in real-time, receive alerts for delays, and plan your journey efficiently with our interactive map feature
Experience the new GSRTC app - Simplified, user-centric, & effortless.
Say goodbye to clutter and confusion, and hello to seamless booking with our sleek interface.
Say goodbye to clutter and confusion, and hello to seamless booking with our sleek interface.
Say goodbye to clutter and confusion, and hello to seamless booking with our sleek interface.
Say goodbye to clutter and confusion, and hello to seamless booking with our sleek interface.
Say goodbye to clutter and confusion, and hello to seamless booking with our sleek interface.
✦
Learnings
✦
Learnings
✦
Learnings
✦
Learnings
✦
Learnings
Takeaways from the Journey
Takeaways from the Journey
Always align design decisions with business goals to ensure features contribute to GSRTC's core metrics, such as user retention, booking efficiency, and customer satisfaction.
Understand and carry forward the existing design system and language by analyzing the app's current components, identifying inconsistencies, and ensuring coherence in the redesigned interface.
Ensure seamless integration of new features into the existing ecosystem, considering essential details like user touchpoints, scalability for future updates, and compatibility with the broader digital framework.
Prioritize accessibility and usability to cater to diverse user demographics, ensuring that the app is intuitive and inclusive for all passengers.
Always align design decisions with business goals to ensure features contribute to GSRTC's core metrics, such as user retention, booking efficiency, and customer satisfaction.
Understand and carry forward the existing design system and language by analyzing the app's current components, identifying inconsistencies, and ensuring coherence in the redesigned interface.
Ensure seamless integration of new features into the existing ecosystem, considering essential details like user touchpoints, scalability for future updates, and compatibility with the broader digital framework.
Prioritize accessibility and usability to cater to diverse user demographics, ensuring that the app is intuitive and inclusive for all passengers.
Always align design decisions with business goals to ensure features contribute to GSRTC's core metrics, such as user retention, booking efficiency, and customer satisfaction.
Understand and carry forward the existing design system and language by analyzing the app's current components, identifying inconsistencies, and ensuring coherence in the redesigned interface.
Ensure seamless integration of new features into the existing ecosystem, considering essential details like user touchpoints, scalability for future updates, and compatibility with the broader digital framework.
Prioritize accessibility and usability to cater to diverse user demographics, ensuring that the app is intuitive and inclusive for all passengers.
Always align design decisions with business goals to ensure features contribute to GSRTC's core metrics, such as user retention, booking efficiency, and customer satisfaction.
Understand and carry forward the existing design system and language by analyzing the app's current components, identifying inconsistencies, and ensuring coherence in the redesigned interface.
Ensure seamless integration of new features into the existing ecosystem, considering essential details like user touchpoints, scalability for future updates, and compatibility with the broader digital framework.
Prioritize accessibility and usability to cater to diverse user demographics, ensuring that the app is intuitive and inclusive for all passengers.
Wrapping up, thank you!
If you’re still here, then I know you have found something interesting, or everything interesting maybe✨
If you’re still here, then I know you have found something interesting, or everything interesting maybe✨
If you’re still here, then I know you have found something interesting, or everything interesting maybe✨
If you’re still here, then I know you have found something interesting, or everything interesting maybe✨
I am open for Freelance Projects, let's talk about design & products.
I am open for Freelance Projects, let's talk about design & products.
I am open for Freelance Projects, let's talk about design & products.
I am open for Freelance Projects, let's talk about design & products.
