My Role
My Role
My Role
My Role
Lead Designer — Feature Scoping, Research, Visual Design
Lead Designer — Feature Scoping, Research, Visual Design
Lead Designer — Feature Scoping, Research, Visual Design
Lead Designer — Feature Scoping, Research, Visual Design
Team
Team
Team
Team
Hasti Bhalodiya (me) - UXD
Niket Shah - Lead Developer
Hasti Bhalodiya (me) - UXD
Niket Shah - Lead Developer
Hasti Bhalodiya (me) - UXD
Niket Shah - Lead Developer
Hasti Bhalodiya (me) - UXD
Niket Shah - Lead Developer
Tools
Tools
Tools
Tools
Figma, FigJam, Zeplin
Figma, FigJam, Zeplin
Figma, FigJam, Zeplin
Figma, FigJam, Zeplin
Timeline
Timeline
Timeline
Timeline
June - Sept 2024
June - Sept 2024
June - Sept 2024
June - Sept 2024
Live Site
Live Site
Live Site
Live Site
Project Overview
HypeHazard is an Indian clothing brand known for its trendy t-shirts and hoodies. The goal of this project was to create a sleek, intuitive e-commerce platform that would elevate the shopping experience while reflecting the brand's youthful and dynamic identity.
The aim was to design a user-centric interface that not only enhances the customer journey but also allows room for future growth and feature updates. The project spanned the entire design process, from initial research and wireframing to final high-fidelity mockups.
The result is a modern, user-friendly e-commerce website that captures the essence of HypeHazard’s brand and is ready for future enhancements.
HypeHazard is an Indian clothing brand known for its trendy t-shirts and hoodies. The goal of this project was to create a sleek, intuitive e-commerce platform that would elevate the shopping experience while reflecting the brand's youthful and dynamic identity.
The aim was to design a user-centric interface that not only enhances the customer journey but also allows room for future growth and feature updates. The project spanned the entire design process, from initial research and wireframing to final high-fidelity mockups.
The result is a modern, user-friendly e-commerce website that captures the essence of HypeHazard’s brand and is ready for future enhancements.
HypeHazard is an Indian clothing brand known for its trendy t-shirts and hoodies. The goal of this project was to create a sleek, intuitive e-commerce platform that would elevate the shopping experience while reflecting the brand's youthful and dynamic identity.
The aim was to design a user-centric interface that not only enhances the customer journey but also allows room for future growth and feature updates. The project spanned the entire design process, from initial research and wireframing to final high-fidelity mockups.
The result is a modern, user-friendly e-commerce website that captures the essence of HypeHazard’s brand and is ready for future enhancements.
HypeHazard is an Indian clothing brand known for its trendy t-shirts and hoodies. The goal of this project was to create a sleek, intuitive e-commerce platform that would elevate the shopping experience while reflecting the brand's youthful and dynamic identity.
The aim was to design a user-centric interface that not only enhances the customer journey but also allows room for future growth and feature updates. The project spanned the entire design process, from initial research and wireframing to final high-fidelity mockups.
The result is a modern, user-friendly e-commerce website that captures the essence of HypeHazard’s brand and is ready for future enhancements.
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Highlights
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Highlights
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Highlights
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Highlights
End-to-End Design of HypeHazard E-Commerce Platform to Simplify Shopping, Improve Product Discovery, and Enhance User Experience
End-to-End Design of HypeHazard E-Commerce Platform to Simplify Shopping, Improve Product Discovery, and Enhance User Experience
Few Main Screens
Few Main Screens
Few Main Screens
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Context
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Context
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Context
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Context
An opportunity to enhance the online shopping experience for HypeHazard!
An opportunity to enhance the online shopping experience for HypeHazard!
My Ultimate role
was to design a user-friendly e-commerce platform for HypeHazard, creating a seamless shopping experience that reflects the brand's energetic style while prioritizing simplicity and functionality. This involved designing all aspects of the website, from the homepage to product pages, ensuring an intuitive flow for users to browse, select, and purchase products effortlessly.
was to design a user-friendly e-commerce platform for HypeHazard, creating a seamless shopping experience that reflects the brand's energetic style while prioritizing simplicity and functionality. This involved designing all aspects of the website, from the homepage to product pages, ensuring an intuitive flow for users to browse, select, and purchase products effortlessly.
was to design a user-friendly e-commerce platform for HypeHazard, creating a seamless shopping experience that reflects the brand's energetic style while prioritizing simplicity and functionality. This involved designing all aspects of the website, from the homepage to product pages, ensuring an intuitive flow for users to browse, select, and purchase products effortlessly.
was to design a user-friendly e-commerce platform for HypeHazard, creating a seamless shopping experience that reflects the brand's energetic style while prioritizing simplicity and functionality. This involved designing all aspects of the website, from the homepage to product pages, ensuring an intuitive flow for users to browse, select, and purchase products effortlessly.
✦ HaypeHazard's Present Instagram Profile
✦ HaypeHazard's Present Instagram Profile
✦ HaypeHazard's Present Instagram Profile
✦ HaypeHazard's Present Instagram Profile
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Understanding the Challenge
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Understanding the Challenge
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Understanding the Challenge
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Understanding the Challenge
Tackling Key User Pain Points
Tackling Key User Pain Points
Problem That Have Been Solve
Before starting the design for HypeHazard’s e-commerce platform, it was important to understand the challenges faced by online shoppers and align the design with the brand’s energetic vision. Since the platform was being built from scratch, the focus was on creating a smooth and engaging shopping experience that looked great and worked flawlessly.
The main challenge was to design a platform that appealed to a wide range of customers while staying true to HypeHazard’s youthful and dynamic identity.
Key goals for the website included:
Simple and easy navigation.
An eye-catching and engaging design.
A smooth and hassle-free checkout process.
The findings from this process helped shape a platform that feels intuitive, enjoyable, and reflective of HypeHazard’s vibrant brand identity.
Before starting the design for HypeHazard’s e-commerce platform, it was important to understand the challenges faced by online shoppers and align the design with the brand’s energetic vision. Since the platform was being built from scratch, the focus was on creating a smooth and engaging shopping experience that looked great and worked flawlessly.
The main challenge was to design a platform that appealed to a wide range of customers while staying true to HypeHazard’s youthful and dynamic identity.
Key goals for the website included:
Simple and easy navigation.
An eye-catching and engaging design.
A smooth and hassle-free checkout process.
The findings from this process helped shape a platform that feels intuitive, enjoyable, and reflective of HypeHazard’s vibrant brand identity.
Before starting the design for HypeHazard’s e-commerce platform, it was important to understand the challenges faced by online shoppers and align the design with the brand’s energetic vision. Since the platform was being built from scratch, the focus was on creating a smooth and engaging shopping experience that looked great and worked flawlessly.
The main challenge was to design a platform that appealed to a wide range of customers while staying true to HypeHazard’s youthful and dynamic identity.
Key goals for the website included:
Simple and easy navigation.
An eye-catching and engaging design.
A smooth and hassle-free checkout process.
The findings from this process helped shape a platform that feels intuitive, enjoyable, and reflective of HypeHazard’s vibrant brand identity.
Before starting the design for HypeHazard’s e-commerce platform, it was important to understand the challenges faced by online shoppers and align the design with the brand’s energetic vision. Since the platform was being built from scratch, the focus was on creating a smooth and engaging shopping experience that looked great and worked flawlessly.
The main challenge was to design a platform that appealed to a wide range of customers while staying true to HypeHazard’s youthful and dynamic identity.
Key goals for the website included:
Simple and easy navigation.
An eye-catching and engaging design.
A smooth and hassle-free checkout process.
The findings from this process helped shape a platform that feels intuitive, enjoyable, and reflective of HypeHazard’s vibrant brand identity.
Client Vision
Client Vision
Client Vision
Client Vision
The HypeHazard team envisioned an e-commerce platform that would captivate customers, highlight their trendy t-shirts and hoodies, and make online shopping enjoyable and effortless. The website needed to:
The HypeHazard team envisioned an e-commerce platform that would captivate customers, highlight their trendy t-shirts and hoodies, and make online shopping enjoyable and effortless. The website needed to:
The HypeHazard team envisioned an e-commerce platform that would captivate customers, highlight their trendy t-shirts and hoodies, and make online shopping enjoyable and effortless. The website needed to:
The HypeHazard team envisioned an e-commerce platform that would captivate customers, highlight their trendy t-shirts and hoodies, and make online shopping enjoyable and effortless. The website needed to:
Reflect the brand’s vibrant and youthful personality.
Provide a seamless and user-friendly interface.
Enhance the shopping journey from browsing to checkout.
Reflect the brand’s vibrant and youthful personality.
Provide a seamless and user-friendly interface.
Enhance the shopping journey from browsing to checkout.
Reflect the brand’s vibrant and youthful personality.
Provide a seamless and user-friendly interface.
Enhance the shopping journey from browsing to checkout.
Reflect the brand’s vibrant and youthful personality.
Provide a seamless and user-friendly interface.
Enhance the shopping journey from browsing to checkout.
User Pain Points
User Pain Points
User Pain Points
User Pain Points
To create a platform that works for everyone, it was essential to address key challenges faced by users:
To create a platform that works for everyone, it was essential to address key challenges faced by users:
To create a platform that works for everyone, it was essential to address key challenges faced by users:
To create a platform that works for everyone, it was essential to address key challenges faced by users:
Making navigation smooth and intuitive for all technical backgrounds.
Ensuring customers can quickly find products, view detailed information, and complete their purchases.
Designing a mobile-friendly platform for a hassle-free experience, whether for new visitors or returning customers.
Making navigation smooth and intuitive for all technical backgrounds.
Ensuring customers can quickly find products, view detailed information, and complete their purchases.
Designing a mobile-friendly platform for a hassle-free experience, whether for new visitors or returning customers.
Making navigation smooth and intuitive for all technical backgrounds.
Ensuring customers can quickly find products, view detailed information, and complete their purchases.
Designing a mobile-friendly platform for a hassle-free experience, whether for new visitors or returning customers.
Making navigation smooth and intuitive for all technical backgrounds.
Ensuring customers can quickly find products, view detailed information, and complete their purchases.
Designing a mobile-friendly platform for a hassle-free experience, whether for new visitors or returning customers.
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My Approach
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My Approach
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My Approach
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My Approach
Creating a Simple and Enjoyable Shopping Journey...
Creating a Simple and Enjoyable Shopping Journey...
Making Shopping Simple and Fun for Customers
I focused on creating a clear and intuitive path for users, from discovering products to completing their purchase. The aim was to ensure that the shopping process felt effortless and enjoyable, with easy navigation and a smooth flow at every step.
I focused on creating a clear and intuitive path for users, from discovering products to completing their purchase. The aim was to ensure that the shopping process felt effortless and enjoyable, with easy navigation and a smooth flow at every step.
I focused on creating a clear and intuitive path for users, from discovering products to completing their purchase. The aim was to ensure that the shopping process felt effortless and enjoyable, with easy navigation and a smooth flow at every step.
I focused on creating a clear and intuitive path for users, from discovering products to completing their purchase. The aim was to ensure that the shopping process felt effortless and enjoyable, with easy navigation and a smooth flow at every step.
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Design Process
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Design Process
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Design Process
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Design Process
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Design Process
The design process for HypeHazard was focused on creating an engaging, easy-to-use shopping experience while staying true to the brand's energetic identity.
The design process for HypeHazard was focused on creating an engaging, easy-to-use shopping experience while staying true to the brand's energetic identity.
Wireframing
We began by sketching and wireframing the layout to ensure a clear and straightforward user flow. The focus was on simplicity and ease of navigation, ensuring that customers could quickly find products, explore categories, and proceed to checkout without unnecessary steps.
We began by sketching and wireframing the layout to ensure a clear and straightforward user flow. The focus was on simplicity and ease of navigation, ensuring that customers could quickly find products, explore categories, and proceed to checkout without unnecessary steps.
We began by sketching and wireframing the layout to ensure a clear and straightforward user flow. The focus was on simplicity and ease of navigation, ensuring that customers could quickly find products, explore categories, and proceed to checkout without unnecessary steps.
We began by sketching and wireframing the layout to ensure a clear and straightforward user flow. The focus was on simplicity and ease of navigation, ensuring that customers could quickly find products, explore categories, and proceed to checkout without unnecessary steps.
High-Fidelity Design
After several iterations, we refined the design to create a polished, high-fidelity version. This stage focused on delivering a visually appealing yet functional experience, with responsive design elements to ensure a seamless experience across devices. The final design was crafted to meet the needs of a diverse audience, offering an enjoyable shopping journey from start to finish.
After several iterations, we refined the design to create a polished, high-fidelity version. This stage focused on delivering a visually appealing yet functional experience, with responsive design elements to ensure a seamless experience across devices. The final design was crafted to meet the needs of a diverse audience, offering an enjoyable shopping journey from start to finish.
After several iterations, we refined the design to create a polished, high-fidelity version. This stage focused on delivering a visually appealing yet functional experience, with responsive design elements to ensure a seamless experience across devices. The final design was crafted to meet the needs of a diverse audience, offering an enjoyable shopping journey from start to finish.
After several iterations, we refined the design to create a polished, high-fidelity version. This stage focused on delivering a visually appealing yet functional experience, with responsive design elements to ensure a seamless experience across devices. The final design was crafted to meet the needs of a diverse audience, offering an enjoyable shopping journey from start to finish.
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A Closer Look
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A Closer Look
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A Closer Look
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A Closer Look
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A Closer Look
Here’s a sneak peek at some of the screens that bring HypeHazard to life.
Here’s a sneak peek at some of the screens that bring HypeHazard to life.
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Results and Takeaways
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Results and Takeaways
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Results and Takeaways
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Results and Takeaways
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Results and Takeaways
You'll Just Glide Through It.
You'll Just Glide Through It.
From wireframing to final design, my focus was on creating a smooth and user-friendly experience that aligned with HypeHazard’s mission. This project highlighted how thoughtful design can make a platform both accessible and easy to use.
From wireframing to final design, my focus was on creating a smooth and user-friendly experience that aligned with HypeHazard’s mission. This project highlighted how thoughtful design can make a platform both accessible and easy to use.
From wireframing to final design, my focus was on creating a smooth and user-friendly experience that aligned with HypeHazard’s mission. This project highlighted how thoughtful design can make a platform both accessible and easy to use.
From wireframing to final design, my focus was on creating a smooth and user-friendly experience that aligned with HypeHazard’s mission. This project highlighted how thoughtful design can make a platform both accessible and easy to use.
The launch of HypeHazard’s e-commerce platform received great feedback from users:
Simple and intuitive navigation made browsing easy.
An engaging design captured the brand’s vibrant identity.
A hassle-free shopping experience improved user satisfaction.
Responsive design enhanced the mobile shopping experience, catering to a wider audience.
The launch of HypeHazard’s e-commerce platform received great feedback from users:
Simple and intuitive navigation made browsing easy.
An engaging design captured the brand’s vibrant identity.
A hassle-free shopping experience improved user satisfaction.
Responsive design enhanced the mobile shopping experience, catering to a wider audience.
The launch of HypeHazard’s e-commerce platform received great feedback from users:
Simple and intuitive navigation made browsing easy.
An engaging design captured the brand’s vibrant identity.
A hassle-free shopping experience improved user satisfaction.
Responsive design enhanced the mobile shopping experience, catering to a wider audience.
The launch of HypeHazard’s e-commerce platform received great feedback from users:
Simple and intuitive navigation made browsing easy.
An engaging design captured the brand’s vibrant identity.
A hassle-free shopping experience improved user satisfaction.
Responsive design enhanced the mobile shopping experience, catering to a wider audience.
Key Takeaways
Key Takeaways
✦ Focus on User Needs
Understanding customer goals and pain points early on helped create a platform that’s easy to use and meets their expectations.
Understanding customer goals and pain points early on helped create a platform that’s easy to use and meets their expectations.
Understanding customer goals and pain points early on helped create a platform that’s easy to use and meets their expectations.
Understanding customer goals and pain points early on helped create a platform that’s easy to use and meets their expectations.
✦ Keep Improving
Design is a continuous process. Regular feedback ensures the platform keeps evolving to meet users’ needs.
Design is a continuous process. Regular feedback ensures the platform keeps evolving to meet users’ needs.
Design is a continuous process. Regular feedback ensures the platform keeps evolving to meet users’ needs.
Design is a continuous process. Regular feedback ensures the platform keeps evolving to meet users’ needs.
✦ Teamwork is Essential
Involving developers and stakeholders early made the process smoother and reduced rework.
Involving developers and stakeholders early made the process smoother and reduced rework.
Involving developers and stakeholders early made the process smoother and reduced rework.
Involving developers and stakeholders early made the process smoother and reduced rework.
✦ Think Mobile-First
A mobile-friendly design improves accessibility and provides a better experience for all users.
A mobile-friendly design improves accessibility and provides a better experience for all users.
A mobile-friendly design improves accessibility and provides a better experience for all users.
A mobile-friendly design improves accessibility and provides a better experience for all users.
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Results and Takeaways
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Results and Takeaways
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Results and Takeaways
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Results and Takeaways
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Results and Takeaways
You'll Just Glide Through It.
You'll Just Glide Through It.
Hasti Bhalodiya expertly handled our website’s end-to-end design, bringing creativity, user-focus, and a seamless digital vision to life. Her attention to detail and effective collaboration with our developer resulted in a visually stunning, fast, and responsive site optimized for our audience. Since launch, we’ve seen a boost in engagement and online presence. Hasti’s professionalism and timely delivery make her a standout designer—I highly recommend her for exceptional results!
Hasti Bhalodiya expertly handled our website’s end-to-end design, bringing creativity, user-focus, and a seamless digital vision to life. Her attention to detail and effective collaboration with our developer resulted in a visually stunning, fast, and responsive site optimized for our audience. Since launch, we’ve seen a boost in engagement and online presence. Hasti’s professionalism and timely delivery make her a standout designer—I highly recommend her for exceptional results!
Hasti Bhalodiya expertly handled our website’s end-to-end design, bringing creativity, user-focus, and a seamless digital vision to life. Her attention to detail and effective collaboration with our developer resulted in a visually stunning, fast, and responsive site optimized for our audience. Since launch, we’ve seen a boost in engagement and online presence. Hasti’s professionalism and timely delivery make her a standout designer—I highly recommend her for exceptional results!
Hasti Bhalodiya expertly handled our website’s end-to-end design, bringing creativity, user-focus, and a seamless digital vision to life. Her attention to detail and effective collaboration with our developer resulted in a visually stunning, fast, and responsive site optimized for our audience. Since launch, we’ve seen a boost in engagement and online presence. Hasti’s professionalism and timely delivery make her a standout designer—I highly recommend her for exceptional results!
The HypeHazard
Client Company
Collaborating with Hasti on our client project was an incredible experience. As the lead developer, I greatly appreciated her creative vision and attention to detail, which made my job of bringing the designs to life both exciting and rewarding. Her UI/UX design skills are exceptional, resulting in a user-friendly and visually stunning final product. What stood out most was her collaborative approach and clear communication, which ensured a smooth and efficient workflow throughout the project. I would absolutely love to work with her again on future projects!
Collaborating with Hasti on our client project was an incredible experience. As the lead developer, I greatly appreciated her creative vision and attention to detail, which made my job of bringing the designs to life both exciting and rewarding. Her UI/UX design skills are exceptional, resulting in a user-friendly and visually stunning final product. What stood out most was her collaborative approach and clear communication, which ensured a smooth and efficient workflow throughout the project. I would absolutely love to work with her again on future projects!
Collaborating with Hasti on our client project was an incredible experience. As the lead developer, I greatly appreciated her creative vision and attention to detail, which made my job of bringing the designs to life both exciting and rewarding. Her UI/UX design skills are exceptional, resulting in a user-friendly and visually stunning final product. What stood out most was her collaborative approach and clear communication, which ensured a smooth and efficient workflow throughout the project. I would absolutely love to work with her again on future projects!
Collaborating with Hasti on our client project was an incredible experience. As the lead developer, I greatly appreciated her creative vision and attention to detail, which made my job of bringing the designs to life both exciting and rewarding. Her UI/UX design skills are exceptional, resulting in a user-friendly and visually stunning final product. What stood out most was her collaborative approach and clear communication, which ensured a smooth and efficient workflow throughout the project. I would absolutely love to work with her again on future projects!
Niket Shah
Lead Developer (Collaborated on Client Project)
Wrapping up, thank you!
If you’re still here, then I know you have found something interesting, or everything interesting maybe✨
I am open for Freelance Projects, let's talk about design & products.
I am open for Freelance Projects, let's talk about design & products.
I am open for Freelance Projects, let's talk about design & products.
I am open for Freelance Projects, let's talk about design & products.
